Standard Bank
WalletWise — Iketsetse-Zenzele
10 languages × 13+ seasons
Access Banking radio drama reaching the lower end of the market — teaching why bank accounts matter instead of keeping cash at home. Named "Iketsetse-Zenzele" (do it for yourself).
- 650,000 new accounts in the first season (2013); strong radio-attributed sign-ups
- About 1,250,000 new accounts in the second season
- MTN Radio Award Winner 2015
- Currently on season 13
- Aired on SABC national & regional and selected community stations
























